On Google today- their logo is of the Very Hungry Caterpillar illustrations of the book by Eric Carle. So of course, I click on it to learn more about why - is it his bday? the anniversary of the book being published? Nope, nothing crazy. Maybe a tie to the first day of spring. I used to love it when I was little, and am impressed that it sells one copy every 30 seconds in the world! Simple book, lots of profit!