Tuesday, April 22, 2008

becoming brand loyal

I work for a coffee company- and this note went out in a weekly blog (usually done by the CAO, but guest written by the Frank, the front desk guy / Mayor of "Brand Central").

Note to orientation employees: If the hotel you’re staying in doesn’t have our coffee then don’t bring in another brand. It won’t get by me. Wait until you get here and I’ll get you a good cup.

I wonder if they actually didn't think twice and brought the competitor?!

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